Enterprise strategy & competition 

Delivering a global strategy

 By reaching out to a global market, an enterprise can benefit from scale and scope economies. Standardized products, that address the needs of multiple markets, help improve product quality and operational methods. Locating operations in countries that offer lower labor costs and better skills helps reduce product costs and improve productivity. Manufacturing, that runs out of few locations, but which services wider geographic markets, helps reduce the unit cost of production and improve overall profitability. Standardized brand names and marketing inputs used in several countries truly deliver a global brand. Marketing inputs coordinated and delivered from a few centralized locations provide greater control in delivering an integrated and unified marketing response.


Title 1
In today ' s dynamic work environment, it is essential that we un derstand several managerial funct ions, besides one's own area of specialization.

Title 2
This is where this unique, illustrate d, easy-to - read book proves handy, a s it provides an ou tline o f se veral manager ial functions incl uding o perati ons manageme nt, marketi ng and sales, fin ance, services mana gement, pro jects, logis tics and others.

Title 3
This ready referen ce is a must have for students of business mana gemen t, ma nagers, entrepr eneurs and profession als attending e xecutive managem ent program s. ‘An Overview of Ent er pri se Ma nag eme nt' helps re ader s understand o ver 250 topics in over 400 pages, in the shortest possible time.